The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
By Shane Snow and Joe Lazauskas
Read by Chris Sorensen
Unabridged
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2 Formats: Retail CD
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2 Formats: MP3 CD
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$31.99
ISBN: 9798200592784
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$41.99
ISBN: 9798200592791
| Runtime: | 4.26 Hours |
| Category: | Nonfiction/Business & Economics |
| Audience: | Adult |
| Language: | English |
Summary
Summary
Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers.Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.
With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
Author
Author Bio: Shane Snow
Shane Snow is an entrepreneur and hacker-journalist based in New York City. In 2010 he cofounded Contently Inc., which grew to more than $30 million in its first three years. He writes about technology for Wired magazine and is known nationwide for speaking about the future of media and writing about innovation for Fast Company,the Washington Post, and LinkedIn’s Influencer program alongside Bill Gates, Martha Stewart, and Richard Branson—yet, just four years before he was living in Hawaii and didn’t own a pair of shoes. Snow has been named one of Forbes Magazine’s 30 Under 30 Media Innovators, Inc. Magazine’s 30 Under 30 “Coolest Entrepreneurs,” and Folio’s 15 Under 30 Magazine Innovators. A Fellow of the Royal Society of the Arts, his work has been featured inthe New York Times, GQ, MTV, and Time.
Titles by Author
Author Bio: Joe Lazauskas
Joe Lazauskas is director of content strategy and editor-in-chief of Contently, Inc. Contently is a thriving technology company with a suite of software that helps Fortune 500 companies (and
others) to create, manage, and optimize content to build relationships with employees and customers.Titles by Author
Details
Details
| Available Formats : | Retail CD, MP3 CD |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 4.26 |
| Audience: | Adult |
| Language: | English |
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