HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
By Fred Reichheld, Theodore Levitt, Roger L. Martin, Harvard Business Review, Sandra Matz, various authors, and others
Read by Sofia Willingham and David Sadzin
Unabridged
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2 Formats: Retail CD
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2 Formats: MP3 CD
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$39.99
ISBN: 9798228825796
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$45.95
ISBN: 9798228825802
| Runtime: | 5.83 Hours |
| Category: | Nonfiction/Business & Economics |
| Audience: | Adult |
| Language: | English |
Summary
Summary
Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:
- Align your sales and marketing teams for maximum impact
- Measure the real-world value of customer loyalty
- Blend human and machine intelligence to manage your brand
- Reap the benefits of psychological targeting, ethically
- Develop influencer campaigns that generate real returns
- Build a customer strategy around personalization
Author
Author Bio: Fred Reichheld
Titles by Author
Author Bio: Theodore Levitt
Theodore Levitt (1925–2006) was American economist and professor at Harvard Business School. He was also editor of the Harvard Business Review and an editor who was especially noted for increasing the Review’s circulation and for popularizing the term “globalization.”
Titles by Author
Author Bio: Harvard Business Review
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, nine international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead them and their organizations more effectively and to make a positive impact.
You can find HBR at: hbr.org
LinkedIn: linkedin.com/company/harvard-business-review
Facebook: @HBR
Instagram: @harvard_business_review
YouTube: youtube.com/user/harvardbusinessreview
Author Bio: Sandra Matz
Titles by Author
Author Bio: various authors
Details
Details
| Available Formats : | Retail CD, MP3 CD |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 5.83 |
| Audience: | Adult |
| Language: | English |
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