Advertising & Promotion
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Your Book Is Your Business Card
Michelle Prince
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The 22 Immutable Laws of Branding
Al Ries
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The 22 Immutable Laws of Marketing
Al Ries
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My First Time
Phil Growick
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Guerrilla P.R.
Michael Levine
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Differentiate or Die
Jack Trout
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Guerrilla Negotiating
Jay Conrad Levinson
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Guerrilla Teleselling
Jay Conrad Levinson
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Conflicting Accounts
Kevin Goldman
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The Tipping Point
Malcolm Gladwell