Advertising & Promotion
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Covert Cows and Chick-fil-A
Steve Robinson
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The Common Path to Uncommon Success
John Lee Dumas
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Your Book Is Your Business Card
Michelle Prince
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Positioning
Jack Trout
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The Naming Book
Brad Flowers
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Emotion By Design
Greg Hoffman
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Mobile Magic
Tom Eslinger
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The Certifiable Salesperson
Laura Laaman
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The Psychology of Advertising
Wolfgang Stroebe
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Strategic Advertising Management
Larry Percy
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Pushing Cool
Keith Wailoo
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The Hero and the Outlaw
Carol S. Pearson
