Advertising & Promotion
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Your Book Is Your Business Card
Michelle Prince
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The Psychology of Advertising
Wolfgang Stroebe
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The 22 Immutable Laws of Branding
Al Ries
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The 22 Immutable Laws of Marketing
Al Ries
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My First Time
Phil Growick
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Influence
Dan Lok
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Pushing Cool
Keith Wailoo
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The Third Screen
Chuck Martin
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Brand Now
Nick Westergaard
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No B.S. Guide to Brand-Building by Direct Response
Dan S. Kennedy
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The Best of Guerrilla Marketing
Jay Conrad Levinson
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Market Like You Mean It
Al Lautenslager
