Consumer Behavior
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Blindsight
Matt Johnson
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Influence, New and Expanded
Robert B. Cialdini
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The Business Case for Love
Marc Cox
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Superfandom
Zoe Fraade-Blanar
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Demand
Adrian J. Slywotzky
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The Aisles Have Eyes
Joseph Turow
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Overdressed
Elizabeth L. Cline
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Your Best Health Care Now
Frank Lalli
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Why She Buys
Bridget Brennan
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Hug Your Haters
Jay Baer
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Woo, Wow, and Win
Thomas A. Stewart
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Black STILL Matters in Marketing
Pepper Miller
