Consumer Behavior
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The Lean Entrepreneur
Brant Cooper
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Maximum Influence 2nd Edition
Kurt W. Mortensen
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The Three Rules
Michael E. Raynor
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Youtility
Jay Baer
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For What It's Worth
Les Gold
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Extreme Trust
Don Peppers
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How to Change Minds
Rob Jolles
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Delight Your Customers
Steve Curtin
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The Fortune Cookie Principle
Bernadette Jiwa
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Customer Centricity
Peter Fader
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The Business of Belief
Tom Asacker
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Tilt
Niraj Dawar