Marketing
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The Ultimate Question 2.0
Fred Reichheld
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The Culture Code
Clotaire Rapaille
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Duct Tape Marketing Revised and Updated
John Jantsch
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Trust Agents (Revised and Updated)
Chris Brogan
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Book Yourself Solid
Michael Port
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The Referral Engine
John Jantsch
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Purple Cow
Seth Godin
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Blue Ocean Strategy
W. Chan Kim
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True Story
Ty Montague
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Superfandom
Zoe Fraade-Blanar
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The Aisles Have Eyes
Joseph Turow
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Non-Obvious
Rohit Bhargava