Research
Search:
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Generations
Jean M. Twenge
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What Your Customer Wants and Can’t Tell You
Melina Palmer
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The 22 Immutable Laws of Branding
Al Ries
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Doctored Results
Ralph W. Moss
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Fooled by the Winners
David Lockwood
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Design for How People Think
John Whalen
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No Way to Treat a Child
Naomi Schaefer Riley
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No B.S. Marketing to the Affluent
Dan S. Kennedy
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The Innovation Paradox
Tony Davila
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Death of a Racehorse
Katie Bo Lillis
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The Big Data-Driven Business
Sean Callahan
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Reimagining Operational Excellence
Philip Kotler
