Research
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Generations
Jean M. Twenge
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What Your Customer Wants and Can’t Tell You
Melina Palmer
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The 22 Immutable Laws of Branding
Al Ries
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The Power of One
Frances Haugen
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Why We Snap
R. Douglas Fields
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Selfless
Brian Lowery
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The Forever Transaction
Robbie Kellman Baxter
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The Status Revolution
Chuck Thompson
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Faster Cures
Michael Milken
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What to Make of a Life
Jim Collins
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Why We Ask Why
Tania Lombrozo
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Fooled by the Winners
David Lockwood
