Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

Summary

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget. Using both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and build a foundation for your business. Free Marketing offers simple, actionable advice to help you: Use your expert knowledge to create compelling content that attracts customers and enhances your credibility Create a "squeeze page," the most powerful one-page website you'll ever build Create the twenty-four marketing videos you need to grow sales Implement a proven method to use eBay for publicity (which the author used to earn $30,000 and tons of free publicity off just one auction) Develop efficient online marketing habits that generate leads and boost your SEO Address smart phone trends with a strategic mobile marketing plan Don't let your marketing budget limit you anymore. Free Marketing proves that the most powerful marketing strategies can also be the cheapest.