Consumer Behavior
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Your Shopping Superpower
Diane Osgood, PhD
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Customer-Driven Disruption
Suman Sarkar
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The Transformational Consumer
Tara-Nicholle Nelson
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The Winner's Curse
Richard H. Thaler
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UX Skills for Business Strategy
Torrey Podmajersky
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Utopia Is Creepy
Nicholas Carr
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Going Public
Dakin Campbell
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How We Eat
Paco Underhill
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Copycats and Contrarians
Michelle Baddeley
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Who Can You Trust?
Rachel Botsman
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Dumb Money
Ben Mezrich
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Black STILL Matters in Marketing
Pepper Miller
