Selling from Your Comfort Zone: The Power of Alignment Marketing

Summary

You don't have to betray yourself or your values to close stellar sales. This book introduces a simple formula for a personalized approach to building connections through alignment and problem-solving. So many salespeople "sell out" themselves and the products they represent because they are thrust far out of their comfort zone. Taking uncomfortable risks can produce anxiety, especially for women, which in turn affects the self-esteem and confidence that pushes them to achieve their goals. Studies reveal that while men generally rely on improving and driving outcomes to close sales, women tend to emphasize building connections, shaping solutions, and collaborating. Stacey Hall's alignment marketing formula combines both skillsets in an easy-to-follow process for gently expanding women's comfort zone so they can stay flexible and resilient in the face of problems and objections that all salespeople encounter along the way. Selling from Your Comfort Zone shifts away from "pushy" and "spammy" sales tactics and facilitates the gradual growth of people's comfort zone by helping them find alignment with their calling, personality traits, and core values.