Spellbound by David Kwong audiobook

Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success

By David Kwong
Read by Mike Chamberlain

HarperAudio 9780062448460


Format : Retail CD (In Stock)
  • $29.99

    ISBN: 9781538419670

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    ISBN: 9781538419687

  • $39.99

    ISBN: 9781538419694

Runtime: 7.64 Hours
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English



A professional magician and illusionist—the head magic consultant for the hit film Now You See Me—reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.

David Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leaders—like Steve Jobs, Warren Buffett, and Ted Turner—are masters of control and command who understand how to sway opinions and achieve goals.

In his years of research and practice, David has discovered seven fundamental principles of illusion. With these rules anyone can learn to:

  1. Mind the Gap—recognize and employ the perceptual space between your audience’s ability to see and their impulse to believe.
  2. Load Up—prepare to amaze your audience.
  3. Write the Script—discover the importance of shaping the narrative that surrounds your illusion.
  4. Control the Frame—explore the real life value of a magician’s best friend: misdirection.
  5. Design Free Choice—command your audience by giving them agency.
  6. Employ the Familiar—take secret advantage of habits, patterns, and audience expectations.
  7. Conjure an Out—develop backup plans that will keep you one, two, three, or more steps ahead of the competition.

With Spellbound you’ll discover a different way to sell your idea, product, or skills, and make your best shot better than everyone else’s.

Editorial Reviews

Editorial Reviews

“This enjoyable work from a confident master of his trade is a ‘virtual wand’ for those who want a bit of magic in their lives.” Publishers Weekly
“Hollywood’s favorite trickster.” Wall Street Journal



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Author Bio: David Kwong

Author Bio: David Kwong

David Kwong is a magician and New York Times crossword-puzzle constructor. He studied the history of magic at Harvard and is the founder of the Misdirectors Guild, an elite group of magicians that specialize in illusion for film, television, and theater. He was the head magic consultant for the magician heist film Now You See Me and has served as advisor on The Imitation Game, Mission Impossible: Rogue Nation, and NBC’s Blindspot. He spoke at the TED 2014 conference and regularly lectures and performs for companies worldwide.

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Available Formats : Retail CD, Library CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 7.64
Audience: Adult
Language: English