The Medici Effect by Frans Johansson audiobook

The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

By Frans Johansson
Read by Frans Johansson

Tantor Audio

Unabridged

Format : Retail CD (In Stock)
  • $34.99

    ISBN: 9781799973706

  • $64.99

    ISBN: 9781799973690

  • $39.99

    ISBN: 9781799973713

Runtime: 6.74 Hours
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English

Summary

Summary

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

Editorial Reviews

Editorial Reviews

Mashing up concepts like this in seemingly random ways encourages our brains to think non-linearly, and often results in surprisingly original ideas. NOW Magazine

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Author

Author Bio: Frans Johansson

Author Bio: Frans Johansson

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Details

Details

Available Formats : Retail CD, Library CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 6.74
Audience: Adult
Language: English