What Would Google Do? by Jeff Jarvis audiobook

What Would Google Do?

By Jeff Jarvis
Read by Jeff Jarvis

HarperAudio, HarperCollins 9780061709715

Unabridged

Format : Retail CD (In Stock)
  • $45.99

    ISBN: 9798200792474

  • $45.95

    ISBN: 9798200792481

Runtime: 9.05 Hours
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English

Summary

Summary

An Audie Award Finalist

A BusinessWeek bestseller

“Eye-opening, thought-provoking, and enlightening.”
USA Today

“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody

“A stimulating exercise in thinking really, really big.”
San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

Editorial Reviews

Editorial Reviews

“[Jarvis] gleans maxims from Google’s successful strategies that…boil down to practical suggestions.” Time
“[Jarvis’s] observations are worth reading…We’re never going to unplug the internet, so read this book with the long view in mind.” Wall Street Journal
“Eye-opening, thought-provoking and enlightening.” USA Today
“[Jarvis’s] bold thinking and prodigious faith results in a rollicking sermon on reinvention and reinvigoration.” Miami Herald
“There are lessons to be learnt from Google and its single-minded determination to change how business is done.” Financial Times (London)
“An exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising.” Craig Newmark, founder of Craigslist
“A divining rod for anyone looking for ways to hit real pay dirt in the new territory of Web 2.0 marketing. Jarvis has a sharp eye for what is relevant, real, and actionable. Isn’t that what we all need today?” Marc Benoiff, chairman and CEO, salesforce.com
“Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is.” Chris Anderson, author of The Long Tail
“Jeff Jarvis has written an indispensable guide to the business logic of the networked era, because he sees the opportunities in giving the people control, and understands the risks in letting your competitors get there first.” Clay Shirky, author of Here Comes Everybody

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Author

Author Bio: Jeff Jarvis

Author Bio: Jeff Jarvis

Jeff Jarvis is the proprietor of one of the Web’s most popular and respected blogs about the Internet and media, Buzzmachine.com. He also writes the new media column for the London Guardian. He was named one of one hundred worldwide media leaders by the World Economic Forum at Davos in 2007 and 2008, and he was the creator and founding editor of Entertainment Weekly. He is on the faculty of the City University of New York Graduate School of Journalism in New York City.

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Details

Details

Available Formats : Retail CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 9.05
Audience: Adult
Language: English