You Are Looking Live!: How The NFL Today Revolutionized Sports Broadcasting

Summary

You Are Looking Live! is about the genesis, success, and magic of a live television show that in 1975 captured the excitement of the country, and launched four magnetic personalities to stardom: Brent Musburger, Phyllis George, Irv Cross, and Jimmy The Greek Snyder. It was the first NFL studio show to go live and the first to have both a Black and female cohost. Those four personalities battled each other and the competition, and America loved them for it.

This is the story of how Brent, Phyllis, Irv, and Jimmy got there, their drama and front-page headlines, and what happened to them after the magic ended. Those headlines included Brent and The Greek's famous fight at Peartrees, Phyllis first marrying the man who produced The Godfather, then dropping him after two months for the next governor of Kentucky, and the shocking firing of Musburger on April Fool's Day, 1990.

America had never seen a show like this before. The NFL Today became so popular that it not only dominated the ratings, but also won its timeslot eighteen straight years, from 1975 to 1993, until CBS lost its NFL package to Fox. And today, looking back, these four personalities, like any family, had their own battles, and became even more famous for them.