Your Next Big Thing: Creating Successful Business Ideas from Scratch

Summary

It Takes Small Steps to Bank a Big Idea

Inspiration comes from preparation: Matthew Mockridge, creator of one of the biggest electronic dance music touring giants in Europe, began as many young entrepreneurs do—in his dorm room. Everyone wants to find that million-dollar startup idea, and Mockridge reveals what he learned after years of research into creative processes.

A holistic approach to entrepreneurship and relationships: While Mockridge's advice comes primarily from his experience as a young, successful entrepreneur, the lessons he shares are applicable not only to starting a business but to social lives as well. This self-help book connects thinkers and disciplines in search of true patterns of greatness and is both instructional and conversational.

In Matthew Mockridge's Your Next Big Thing you'll find an entrepreneurial rough-guide and "real world" paint-by-numbers approach to creating and running big ideas; advice on time management, business acumen, financial management, and building healthy relationships; and practical chapters such as "Matthew's 10 Favorite Idea-Testing Tools" and "Matthew's 10 Tips for Mega-Mindsets that Produce Ideas and Get Them Done."